需求层次理论

美国人本主义心理学家马斯洛(MASLOW,1954)提出的。该理论认为,人的需求由低到高可以分为以下7个层次:1、生理需求。2、安全需求。3、归属和爱的需求。4、尊重的需求。5、认知的需求。6审美的需求。7、自我实现的需求。

ref: http://vip.book.sina.com.cn/book/chapter_147395_101937.html

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